Last week we launched the much-awaited for Best Health Magazine, published by the good folks at Reader’s Digest. The launch event was held at Muzik in Toronto (fab venue) and it was a bash not to be missed. The hysterically funny Jessica Holmes was there in supreme maternal form! She is four months pregnant and looking like a glowing mom-to-be. She is no doubt one of Canada’s bright lights on the comedy scene and her impression of Celine Dion is well … better than Celine! I just love her and she delivered a great performance for the crowd. (that’s me and Jessica in the pic!).
So, what’s with Best Health Magazine you ask? It’s a winner if I do say so myself. Notwithstanding the fact we were hired to launch the magazine, as a woman directly in the target audience for this magazine, it appeals to me on so many levels. The magazine covers a wide variety of subjects on health, beauty and food, and there is a section in the mag called “Embrace Life” which delves into issues like stress and sex. The magazine is beautifully shot and the articles are all well-written and researched. This is a proud Canadian moment in publishing!
We implemented a media relations campaign and launch event, but what’s really cool is the YouTube contest. Check it out and post your very own “Best Health Tip” and win some fabulous prizes. It's so easy to do, have fun with it.
My best health tip to staying fit and young is simple: have children later in life, they keep you running around so you don’t have time to think about how old you’re actually getting!