Friday, August 12, 2011

Rave: Partners

Today I pitched a piece of business in the tourism area with two other marketing partners on the team. All I can say is "you can't boil the ocean” ... which is why you work with great partners in other marketing disciplines.

What I love about PR is the lens in which we see the world of a brand. It may be limited, but it’s precise and exacting. I don’t buy media. I don’t create logos. I don’t write tag lines. And.... you know what? I don’t want to. There are agencies of all shapes and sizes that can do this. They know what GRPs are, how to achieve eyeball numbers and how to reach buying audiences. There are brand and creative agencies who weave creative narratives in one line or two. Or even without words. I’m always in awe of these guys.

However. What PR agencies do ... now get ready ad and brand agencies ... you cannot even attempt.

Our discipline is a mystery to most. Difficult at most times..We combine a blend of science, skill and luck. Oh, and throw in a little witchcraft and a strong tailwind.

Today was all about collaboration. Each marketing partner bringing a best practice expertise to the client with a sense of a team approach. I absolutely love being part of a pitch where I’m the third wheel.

We had fun, we were smart and provided a solid team approach. We may have had three logos up on the board, but we acted like one voice.

Hope the prospect thought so too!

2 comments:

Power public relations said...

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Al-mehtab Shaikh said...


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