Now here's a nifty little PR program being driven by the Canadian Council of Public Relations Firms called the PR Agency Bootcamp being held on one day Friday January 28th, 2011. It's an all day program designed for PR professionals to hone their skills and understanding of the new world and role of PR.
I do like some of the sessions, I think the first one at 8:30 a.m. sounds like the best with a client panel discussion. Right now, no clients are listed, but I'm sure the organizers will pull out some heavy hitters. There is a session on Presenting with Impact run by Edelman, which I'm sure will be great, but I would have brought in RogenSi to deliver that. We have taken all our presenation training from RogenSi and I think they are the absolute best in the business. They've helped us close business time and time again.
I think there are some valuable sessions and insights that young PR practitioners will take away from this day so I would sign up now as I hear space is running out.
I hope the CCPRF run another one of these events, but perhaps with more clients and outside experts giving us old PR dogs some new tricks!!