Last night I had the privilege of listening to one of the world’s foremost authors and raconteurs on technology and its impact on social and economic change.
Don Tapscott appeared last night at a Wired Woman event touting his new book Wikinomics – How Mass Collaboration Changes Everything. I haven’t cracked the spine on the book yet, but I can tell it’s going to be an intriguing read. Judging from his speech last night, this new book will help us luddites understand the Web 2.0 revolution and how mass collaboration will transform organizations in a profound way. He used a ton of great examples and anecdotes to really give the audience a sense that this was not “vapourware” but real companies adopting a new style of harnessing ideas through unique online communities. I have loads to learn about social media and Web 2.0. This book will no doubt set me on a path of higher learning.
Nice seeing you, Sean! Always great to see a familiar face in the crowd.
2 comments:
Julie,
Great to see you as well...and glad to see such a vibrant looking blog...I though Tapscott's talk was quite inspiring - the type of stuff that Don is talking about is going to hit marketer's like a right uppercut...think in a Wikinomics world - by the year 2012, a group of 12 creative hobbyists from around the world will build the next multi-million dollar campaign for Blackberry that will be considerably more effective and cheaper than spending outrageous retainer fees, political browny points and what seems like annual search fees for the talents of a closed group of tenured creative talents from a large agency...the question for all of us in this collaborative world is "where does the agency fit in" - are we wiki brokers, talent searchers, circus ringleaders...food for thought.
Cheers.
Shudder the thought Sean! What do you mean where do large agencies fit in? In this new social media revolution ... Everywhere ... Let's face it, we have to have a number of strategic meetings to come up with the idea in the first place, manage the flow of information, design the online community, review all the creative, alert the media about the idea, announce the new creative, submit the creative for awards, etc .. see, we'll always find a role for agency folk in the Web 2.0 space!
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